0407 711 816

Communication with Chris Crago

fresh ideas

Creating powerful, persuasive ideas for brands and society.

Projects
About Me

Strategic + Creative Marketing Communications = Innovative Solutions

Chris Crago creates powerful, persuasive ideas for brands and society.

I am a trusted marketing communications consultant who combines strategic thinking with standout creativity to deliver results for success.

I help you build trust and trigger emotions to transform and elevate your business and encourage loyal followers. Through my understanding of our emotional needs and feelings I can deliver critical and effective changes to market perception and behaviour to enable you to succeed.

I’m all about long-term trusted relationships, and I have a genuine and unwavering commitment to deliver measurable and results-focused outcomes for you because after all, it’s all about you and your brand.

I will become part of your extended team, and bring in other professional collaborators as needed to ensure strategic direction is set, plans implemented, expectations met, and measurable results delivered.

Put simply, I help you to better understand your business, and I create powerful, persuasive ideas for your brand, and tell your story to enable you to deliver value to your customers, so they to get to know and love your brand.

Chris Crago

Services

Contact Me!

passion + zest

For over 30 years I have been developing successful creative campaigns with strategic, holistic vision for many local, national and international businesses.

I love coming up with creative ideas that actually work and make a difference, and I can help you with a one-off project or a complex, integrated strategy and tactical plan. I can also embed myself in your team, or bring together the right specialists to achieve positive and memorable results for your unique business with:

Creative Concepts

I craft innovative strategies, compelling narratives, and impactful campaigns for clients.

Copywriting & Design

I blend persuasive copywriting with captivating design to create engaging marketing materials.

PR & Branding Strategy

I develop brand identities and craft compelling narratives to engage audiences effectively.

Advertising & Promotions

I devise strategic ad campaigns and promotions to elevate brand visibility and drive customer engagement.

Event Management & Sponsorship

I orchestrate seamless events and secure sponsorships for brand exposure and community engagement.

Marketing & Communications

Crafting cohesive strategies, I drive brand visibility, engagement, and growth.

Digital & Social Media

I optimize digital and social media channels to enhance brand presence, engagement, and audience reach.

Fresh Ideas

Anytime you need a fresh idea to get your message out there. I provide solutions for customer service delivery, community relations, project management

Projects

From one-off projects to complex client collaborations, I have delivered successful results for businesses large and small.

About

Get in touch!

I am a dynamic, savvy and resilient corporate professional, with over 30 years’ experience delivering outstanding marketing and communications campaigns that produce record breaking results and exceed expectations.

As a critical strategic thinker and problem solver, I am recognised for combining creative excellence and innovation with best practices and attention to achieving immediate and long-term objectives.

I am a motivated high achiever and outstanding coach, mentor and communicator with a successful track record of building successful relationships and influencing at the highest levels. I am also a skilled writer and thinker with proven success in creating high-impact, multimedia campaigns that consistently achieved set outcomes including increased brand awareness and sales, new revenue streams, behavioural change and improved performance in various targeted market segments.

I also love listening to music and it means a lot to me to experience a live performance, especially with some great piano or guitar, so if we can add some music to it all, it’s even better!

My extensive knowledge includes marketing communications strategy, brand development, key marketing messages, directing complex integrated campaigns, managing customer service capability, community engagement and support, attracting and managing sponsorships and events.

My key strengths include:

Ability to understand the business challenge and how to work with organisational culture and various stakeholders to achieve positive and lasting results

Very strong interpersonal and relationship-building skills

Personally flexible, resilient and results-oriented

enthusiasm + zing

Events

I am an award-winning and highly experienced event manager, and I have presented many successful seamless, inspiring, and memorable events that have built brands and reputations.

Through a combination of strong strategy, creativity and execution, I have developed innovative branding, websites, strategic marketing campaigns, registration portals, speaker selections and logistics, supplier selection, program content creation and formats, venue choices, sponsorship and partnership proposals, on-ground management, public relations, presentations, running sheets, production, bump in and out and follow-up.

Contact Me!
“The best conference I have ever attended”

I spearheaded the award-winning, inaugural Facing the Future: 2030 and Beyond conference that cemented ARIIA’s position as an industry leader and showcased its workforce capabilities to nearly 400 delegates.

Food glorious food campaigns for Food SA

I achieved the highest participation in the 18-year history of Food SA, through the development, branding and creative awards events for the South Australian Food Industries Awards Program. This included increasing entries by 23% in 2013, then by 10% each year to 2016.

I increased attendance of the Food South Australia Summit conference by 42% in 2014, then by 10% each year through negotiating high levels of sponsorship and key speakers, including international food experts.

Driving sales through showcase launch for Lexus

I developed a unique event to launch the brand-new Lexus IS 250 on the Festival Centre Stage. Seven cars were sold on the night and Lexus SA had their monthly quota increased from three to five. I was so impressed by the car, I bought one for myself the following year.

It’s on in PAE

I spearheaded the Port Adelaide Enfield strategy development and unique events brand for the vast array of events of international, national and state-wide significance, to local community celebrations, held all year round in the council area.

best times

Sponsorship

I believe in the power of sponsorship as part of your marketing plan and, having worked at both raising sponsorship income and managing sponsorship spend, I can leverage from either side for the best outcome.

I understand the emotional relationship between people and their passions, and look to find the right connection for a perfect fit sponsorship. With over 25 years’ experience and strategic insight, I can harness the emotive connection and convert it into significant, tangible results for brands and businesses.

I can also align your brand with an appropriate property or create a bespoke partnership when none exists. I will become part of your extended team, and bring in other collaborators as needed to ensure strategic direction is set, plans implemented and expectations met.

perfect fit

Facing the Future: Aged Care 2023 and Beyond conference

“Best conference I’ve ever attended” was the feedback for the award-winning, inaugural Facing the Future: 2030 and Beyond conference. Nearly 400 delegates attended this ground-breaking event, that showcased ARIIA’s workforce capabilities and cemented its position as an innovative sponsorship partner and industry leader.

Lexus IS 250 launch on Adelaide Festival Centre Stage

Seven cars sold on the night and increased Lexus SA monthly quota from three to five.

Grant Burge Wines partnership with Australian Dance Theatre UK/USA tour

Increased awareness and presence in overseas markets for both brands.

Reaching new heights for Food SA

I increased entries to the South Australian Food Industries Awards Program, and achieved the highest participation of attendees and sponsors in the 18-year history of Food SA to the awards dinner. I negotiated high levels of sponsorship to attract key speakers, including international food experts, to increase attendance of the Food South Australia Summit conference by 42% in 2014, then by 10% each year.

Contact me for more

My nickname is ‘Miss Have A Chat’, so please contact me for more information, or to tell me more about what you need. You can either complete the contact form below or call me for a chat on 0407 711 816!


0407 711 816

302A Gilles Street, Adelaide, SA, 5000

willing + able